Over 15 years of turning growth into a system, not a scramble.

Founder & Growth Consultant

• Scaled digital products from 0 to 1M users with a 25% activation improvement and 40% CAC reduction
• Drove 100k+ mobile app user acquisitions (Android / iOS) through product-led campaigns
• Built a loyalty structure with data-driven campaigns, reaching 5% highly loyal customers
• Accelerated organic growth 60% YoY through SEO execution and content repurposing
• Increased marketing-sourced revenue 30% via marketing automation and attribution modelling

Growth Marketing Consultant

• Scaled growth across 10+ languages with distributed teams of designers, strategists, and writers
• Reduced execution costs by ~70% through international freelancer networks
• Developed communication and growth strategies backed by data-driven frameworks
• Managed multi-channel campaigns (Google Ads, Meta, LinkedIn, Reddit, X/Twitter, programmatic)
• Built cost-efficient lead generation systems for UK fintech and gaming businesses

Director of Digital Marketing and Performance

• Managed $10M+ annual budget and partnerships with Trivago, Tripadvisor, Kayak
• Drove 33% bookings growth and 25% conversion uplift via CRO and UX testing
• Implemented BI-driven dashboards enabling data-led decisions and a 35% ABV increase

Growth and Digital Marketing Consultant

• Built product, design, and marketing teams from scratch and launched the MVP
• Validated early user acquisition channels and messaging before scale

Social Media and Content Strategy Manager

• Led UK social community strategy and coordinated a creator network to localise brand storytelling
• Significantly increased engagement and relevance in a competitive travel market

Project Manager

• Led product development from concept through launch with cross-functional teams
• Delivered an MVP that achieved rapid early user adoption

Digital Marketing Manager

• Planned and executed integrated digital campaigns across web, social, and paid media for premium brands

Digital Marketing Specialist

• Ran multi-channel campaigns including social, mobile app promotion, and Google Ads across travel accounts