Over 15 years of scaling products, leading teams, and turning growth into a system

Founder & Growth Consultant

• Scaled digital products 0 to 1M users: 25% activation improvement, 40% CAC reduction
• Drove 100k mobile app user acquisitions (Android/iOS) through product-led campaigns
• Built loyalty structure with data-driven campaigns: 5% highly loyal customers
• Accelerated organic growth 60% YoY through SEO execution and content repurposing
• Increased marketing-sourced revenue 30% via marketing automation and attribution modeling

Growth Marketing Consultant

• Scaled growth across 10+ languages with designers, content strategists, writers
• Reduced costs 70% through international freelancer networks
• Developed communication and growth strategies with data analysis for measurable frameworks
• Managed multi-channel campaigns (Google Ads, Meta, LinkedIn, Reddit, X/Twitter, programmatic)
• Established cost-efficient lead generation systems for UK fintech and gaming businesses

Director of Digital Marketing and Performance

• Managed $10M+ budget and orchestrated partnerships with Trivago, Tripadvisor, Kayak
• Drove 33% bookings growth and 25% conversion improvement through CRO and UX testing
• Implemented BI-driven dashboards enabling data-led decisions: 35% ABV increase

Growth and Digital Marketing Consultant

• Established product, design, and marketing teams from inception and launched MVP with validated user acquisition channels

Social Media and Content Strategy Manager

• Managed UK social community strategy and coordinated creator network to localize brand storytelling, significantly increasing engagement

Project Manager

• Led product development from concept through launch, orchestrated cross-functional teams, and delivered MVP achieving rapid user adoption

Digital Marketing Manager

• Developed and executed integrated digital marketing campaigns across web, social, and paid channels for premium brand clients

Digital Marketing Specialist

• Managed multi-channel marketing campaigns including social media strategy, mobile app coordination, and Google Ads optimization across travel industry accounts