Building things that matter. Making music that stays.

Founder, composer, and growth strategist. Eleven albums. Eight ventures. One continuous thread: building with intention. Based between the UK and Turkey.

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Career

A decade of scaling digital products from first user to millions. Growth strategy, performance marketing, and product-led thinking applied across startups and established brands in the UK, Turkey, and beyond.

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Core Expertise

Growth StrategyProduct-Led GrowthCRO & A/B TestingMarketing AutomationData Analysis & AttributionTeam LeadershipBudget ManagementCustomer RetentionMulti-Channel MarketingDemand GenerationSEO & Content Strategy

Tools & Platforms

GA4

Adobe Analytics

Hotjar

HubSpot

Klaviyo

Google Ads

Meta Ads

LinkedIn Ads

Reddit Ads

TikTok Ads

Zapier

SEMrush

Notion

Webflow

Squarespace

Ghost

Wix

Shopify

Etsy

Claude

ChatGPT

Replit

Gemini

Manus

Antigravity

Canva

Ventures

Eight projects, each solving a different problem. From habit design to music curation, growth consulting to AI tools. All built independently. All still running or exited.

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Ars Media

Founder & Consultant2019 · Present

Active

Growth consulting for digital products. Product-led strategy, conversion optimization, and scaling from early stage to established brands.

arsmedia.co.uk

Dobucketlist

Founder2025 · Present

Active

Turn bucket lists into action plans. AI-powered step generation with community accountability. Dream it, plan it, do it.

dobucketlist.com

Habitist

Founder2025 · Present

Active

Habit tracking meets behavioral design. Build better habits through community accountability and psychology-backed systems.

habit.ist

Bypats

Founder2025 · Present

Active

Resume optimization that speaks to both humans and algorithms. Beat ATS screening without losing your story.

bypats.base44.app

SeoAI

Founder2025 · Present

Active

AI-powered SEO for content creators. Real-time optimization, keyword intelligence, and performance analytics in one platform.

seoai.club

The Sound Vault

Founder2024 · Present

Active

Music discovery, one unforgettable track at a time. Rare finds, forgotten gems, and timeless classics. Curated with intention.

thesoundvault.info

Terra Mineral

Co-Founder2017 · 2019

Exited

Mining venture focused on sustainable resource extraction and operational efficiency in emerging markets.

Dotzam

Co-Founder2017

Exited

Food delivery and virtual payment gateway targeting the Zambian market. Explored e-commerce and fintech in emerging economies.

Music

Eleven albums. Eighteen years. Ambient, cinematic, downtempo. All independently composed, produced, mixed, and mastered. Started in 2007. Never stopped.

View All Albums SoundCloud

Unfinished Empathy

2012

Happy Hunting Ground

2011

Huntitled XI

2010

Uzak

2010

Nileppez

2010

Jangle Trip

2010

01:17

2009

Scaremongering

2009

Freezing Utterances

2009

Weird Daydreams

2008

The Story of an Innocent Criminal

2007

Community

The Sound Vault. Surfacing rare finds, forgotten gems, and timeless tracks. A growing community built around one belief: great music deserves to be discovered.

Explore The Sound Vault thesoundvault.info

Mar 8, 2026

Ludovico Einaudi | Nuvole Bianche

What does "Nuvole Bianche" mean? Einaudi's most-streamed piano piece, its Italian meaning ("White Clouds"), Insidious movie connection, and the story of how clouds over Milan inspired a masterpiece.

Mar 7, 2026

Best Music Review Sites, Blogs & Discovery Platforms in 2026 [Updated List]

The best music review sites and discovery platforms in 2026. From Pitchfork to Substack newsletters, find where to read honest reviews and discover new music beyond algorithms.

Mar 5, 2026

Essential Albums: Massive Attack - Mezzanine

Massive Attack's Mezzanine: how creative dysfunction, Turkish street recordings, and a band on the verge of collapse produced trip-hop's darkest masterpiece in 1998.

Feb 28, 2026

Artist Spotlight: Dead Can Dance’s Top 10 Essential Tracks 🕯️

Dead Can Dance essential tracks - from 1984 post-punk to world music transcendence. Here's why 'The Host of Seraphim' is #1.

Feb 25, 2026

Roxferry | Sly

Roxferry's "Sly" - how two brothers from Port Macquarie, Australia turned their garage rock vision into a fan-favorite anthem about broken vows and hard-won clarity in 2023.

Feb 14, 2026

Infected Mushroom | Becoming Insane

Infected Mushroom's “Becoming Insane” featuring Gil Cerezo - how flamenco guitar, Spanish vocals, and Israeli psytrance collided in Los Angeles to create their most successful track in 2007.