Murat Esmer

Blog

Building in public. Writing about systems, music, ventures, and the work of becoming more intentional after forty. Not advice. Documentation.

Stop Calling Your Audience a Community
March 26, 20265 min

Stop Calling Your Audience a Community

GROWTHSTRATEGY
The Activation Crisis: Why Users Sign Up and Never Come Back
March 26, 20266 min

The Activation Crisis: Why Users Sign Up and Never Come Back

GROWTHSTRATEGY
The Minimalist Marketing Stack
March 26, 20267 min

The Minimalist Marketing Stack

MARKETINGTOOLS
The $200 Million Red Line: What Anthropic's Clash With the Pentagon Teaches Us About Growth
March 25, 20265 min

The $200 Million Red Line: What Anthropic's Clash With the Pentagon Teaches Us About Growth

AIGROWTH
How AI Killed the Generic How-To Article
March 25, 202612 min

How AI Killed the Generic How-To Article

SEOCONTENT STRATEGY
The End of Subscription-First: Why Creators Need a Better Revenue Model
March 25, 202610 min

The End of Subscription-First: Why Creators Need a Better Revenue Model

CREATOR ECONOMYMONETISATION
Claude AI Usage by Country: What This Map Really Reveals
March 22, 20265 min

Claude AI Usage by Country: What This Map Really Reveals

AIGROWTH
Medical Tourism in 2026: Best Destinations, Top Procedures, and Why Turkey Leads
March 22, 202611 min

Medical Tourism in 2026: Best Destinations, Top Procedures, and Why Turkey Leads

GROWTHTRAVEL
SeoAI 2.0: What Changed Since Our First Product Hunt Launch
March 21, 20264 min

SeoAI 2.0: What Changed Since Our First Product Hunt Launch

GROWTHSEO