Murat Esmer

Composer, Builder, Growth Strategist

Founder, composer, and growth strategist. Eleven albums. Eight ventures. One continuous thread: building with intention. Based between the UK and Turkey.

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Blog

Building in public. Writing about systems, music, ventures, and the work of becoming more intentional after forty. Not advice. Documentation.

Gen Z Wants Out: The Generation That Built Social Media Is Now Trying to Escape It

April 25, 20268 min read

Gen Z Wants Out: The Generation That Built Social Media Is Now Trying to Escape It

Nearly half of Gen Z wishes social media had never been invented. The data from April 2026 is specific enough to be interesting: this is not burnout. It is something more structural, and the direction it points is already visible.

CULTURETECHNOLOGYGROWTH

The Tolerance Trilogy: Building a Dystopia with the System's Own Tools

April 23, 20265 min

The Tolerance Trilogy: Building a Dystopia with the System's Own Tools

The Revenge of the Humanities: Why Everything I Learned Outside the Classroom Is Now the Only Thing That Matters

April 17, 20269 min

The Revenge of the Humanities: Why Everything I Learned Outside the Classroom Is Now the Only Thing That Matters

The Final Walled Garden: Why Meta Andromeda Changes Every Growth Strategy

April 14, 20267 min

The Final Walled Garden: Why Meta Andromeda Changes Every Growth Strategy

The Algorithm on Trial: What the Meta and YouTube Verdict Actually Means

April 8, 20265 min

The Algorithm on Trial: What the Meta and YouTube Verdict Actually Means

What Substack Gets Right: A Review and a Reading List

April 8, 20267 min

What Substack Gets Right: A Review and a Reading List

The Rise of Dopamine Culture: How Algorithms Rewired Everything We Create, Consume, and Feel

April 5, 202613 min

The Rise of Dopamine Culture: How Algorithms Rewired Everything We Create, Consume, and Feel

The 2026 AI Production Stack: A Solo Creator's Real Lab Breakdown

April 1, 20268 min

The 2026 AI Production Stack: A Solo Creator's Real Lab Breakdown

STRATEGYPRODUCT

Claude Code Changed How I Think About Marketing, Not Just How I Build

March 31, 20265 min

Claude Code Changed How I Think About Marketing, Not Just How I Build

The Polished Lie: Why Great AI Execution Still Feels Wrong

March 29, 20264 min

The Polished Lie: Why Great AI Execution Still Feels Wrong

You Are Making Music for an Algorithm, Not an Audience

March 28, 20266 min

You Are Making Music for an Algorithm, Not an Audience

Subvert.fm and the Plan for the Artist-Owned Internet

March 28, 20267 min

Subvert.fm and the Plan for the Artist-Owned Internet