Murat Esmer

Blog

Building in public. Writing about systems, music, ventures, and the work of becoming more intentional after forty. Not advice. Documentation.

The Polished Lie: Why Great AI Execution Still Feels Wrong
March 29, 20264 min

The Polished Lie: Why Great AI Execution Still Feels Wrong

MUSICSTRATEGY
You Are Making Music for an Algorithm, Not an Audience
March 28, 20266 min

You Are Making Music for an Algorithm, Not an Audience

MUSICSTRATEGY
Subvert.fm and the Plan for the Artist-Owned Internet
March 28, 20267 min

Subvert.fm and the Plan for the Artist-Owned Internet

MUSICSTRATEGY
Stop Calling Your Audience a Community
March 26, 20265 min

Stop Calling Your Audience a Community

GROWTHSTRATEGY
The Activation Crisis: Why Users Sign Up and Never Come Back
March 26, 20266 min

The Activation Crisis: Why Users Sign Up and Never Come Back

GROWTHSTRATEGY
The Minimalist Marketing Stack
March 26, 20267 min

The Minimalist Marketing Stack

MARKETINGTOOLS
The $200 Million Red Line: What Anthropic's Clash With the Pentagon Teaches Us About Growth
March 25, 20265 min

The $200 Million Red Line: What Anthropic's Clash With the Pentagon Teaches Us About Growth

AIGROWTH
How AI Killed the Generic How-To Article
March 25, 202612 min

How AI Killed the Generic How-To Article

SEOCONTENT STRATEGY
The End of Subscription-First: Why Creators Need a Better Revenue Model
March 25, 202610 min

The End of Subscription-First: Why Creators Need a Better Revenue Model

CREATOR ECONOMYMONETISATION